| Run | Account | Prompt |
|---|---|---|
| P019_r1 | enterprise | |
| P019_r2 | enterprise | |
| P019_r3 | enterprise | |
| P032_r1 | enterprise | |
| P032_r2 | enterprise | |
| P032_r3 | enterprise | |
| P038_r1 | enterprise | |
| P038_r2 | enterprise | |
| P038_r3 | enterprise | |
| P055_r1 | enterprise | |
| P055_r2 | enterprise | |
| P055_r3 | enterprise | |
| P060_r1 | enterprise | |
| P060_r2 | enterprise | |
| P060_r3 | enterprise | |
| P019_r1_personal | personal | |
| P019_r2_personal | personal | |
| P019_r3_personal | personal | |
| P032_r1_personal | personal | |
| P032_r2_personal | personal | |
| P032_r3_personal | personal | |
| P038_r1_personal | personal | |
| P038_r2_personal | personal | |
| P038_r3_personal | personal | |
| P055_r1_personal | personal | |
| P055_r2_personal | personal | |
| P055_r3_personal | personal | |
| P060_r1_personal | personal | |
| P060_r2_personal | personal | |
| P060_r3_personal | personal |
| Run | Account | Prompt | Non-English Query |
|---|---|---|---|
| P050_r1 | enterprise | ||
| P058_r1 | enterprise | ||
| P058_r2 | enterprise | ||
| P058_r3 | enterprise | ||
| P047_r1_personal | personal | ||
| P050_r2_personal | personal | ||
| P058_r1_personal | personal | ||
| P058_r2_personal | personal | ||
| P058_r3_personal | personal |
| Run | Account | Prompt | Non-English Query |
|---|---|---|---|
| P007_r3 | enterprise | ||
| P016_r2 | enterprise | ||
| P018_r1 | enterprise | ||
| P018_r2 | enterprise | ||
| P018_r3 | enterprise | ||
| P031_r1 | enterprise | ||
| P034_r1 | enterprise | ||
| P043_r1 | enterprise | ||
| P048_r1 | enterprise | ||
| P048_r2 | enterprise | ||
| P054_r3 | enterprise | ||
| P063_r2 | enterprise | ||
| P072_r2 | enterprise | ||
| P007_r2_personal | personal | ||
| P007_r3_personal | personal | ||
| P017_r3_personal | personal | ||
| P018_r2_personal | personal | ||
| P020_r3_personal | personal | ||
| P044_r1_personal | personal | ||
| P044_r3_personal | personal | ||
| P048_r1_personal | personal | ||
| P063_r1_personal | personal | ||
| P063_r3_personal | personal |
| Page | Matches |
|---|---|
| Page 1 | 1468 |
| Page 2 | 333 |
| Page 3 | 656 |
| Page 4 | 692 |
| Page 5 | 641 |
| Page 6 | 560 |
| Page 7 | 453 |
| Page 8 | 437 |
| Page 9 | 312 |
| Page 10 | 271 |
| Page 11 | 248 |
| Page 12 | 202 |
| Page 13 | 191 |
| Page 14 | 166 |
| Page 15 | 140 |
| Page 16 | 103 |
| Page 17 | 5 |
| Page | Matches |
|---|---|
| Page 1 | 521 |
| Page 2 | 345 |
| Page 3 | 663 |
| Page 4 | 602 |
| Page 5 | 667 |
| Page 6 | 579 |
| Page 7 | 590 |
| Page 8 | 480 |
| Page 9 | 433 |
| Page 10 | 426 |
| Page 11 | 391 |
| Page 12 | 327 |
| Page 13 | 293 |
| Page 14 | 286 |
| Page 15 | 264 |
| Page 16 | 204 |
| Page 17 | 6 |
| Bucket | Matches |
|---|---|
| organic_p1_1 | 88 |
| organic_p1_2 | 59 |
| organic_p1_3 | 34 |
| organic_p1_4 | 37 |
| organic_p1_5 | 41 |
| organic_p1_6 | 39 |
| organic_p1_7 | 33 |
| organic_p1_8 | 26 |
| organic_p1_9 | 21 |
| organic_p1_10 | 14 |
| organic_p2_1 | 17 |
| organic_p2_2 | 18 |
| organic_p2_3 | 14 |
| organic_p2_4 | 18 |
| organic_p2_5 | 16 |
| organic_p2_6 | 18 |
| organic_p2_7 | 9 |
| organic_p2_8 | 9 |
| organic_p2_9 | 17 |
| organic_p2_10 | 8 |
| organic_p3_1 | 11 |
| organic_p3_2 | 7 |
| organic_p3_3 | 4 |
| organic_p3_4 | 7 |
| organic_p3_5 | 6 |
| organic_p3_6 | 6 |
| organic_p3_7 | 8 |
| organic_p3_8 | 3 |
| paa1 | 9 |
| paa2 | 7 |
| paa3 | 6 |
| paa4 | 1 |
| video1 | 1 |
| video2 | 2 |
| Bucket | Matches |
|---|---|
| organic_p1_1 | 168 |
| organic_p1_2 | 128 |
| organic_p1_3 | 145 |
| organic_p1_4 | 107 |
| organic_p1_5 | 112 |
| organic_p1_6 | 113 |
| organic_p1_7 | 103 |
| organic_p1_8 | 92 |
| organic_p1_9 | 48 |
| organic_p1_10 | 38 |
| organic_p2_1 | 58 |
| organic_p2_2 | 57 |
| organic_p2_3 | 65 |
| organic_p2_4 | 41 |
| organic_p2_5 | 48 |
| organic_p2_6 | 50 |
| organic_p2_7 | 38 |
| organic_p2_8 | 46 |
| organic_p2_9 | 23 |
| organic_p2_10 | 29 |
| organic_p3_1 | 30 |
| organic_p3_2 | 21 |
| organic_p3_3 | 39 |
| organic_p3_4 | 27 |
| organic_p3_5 | 18 |
| organic_p3_6 | 14 |
| organic_p3_7 | 22 |
| organic_p3_8 | 16 |
| organic_p3_9 | 6 |
| paa1 | 19 |
| paa2 | 13 |
| paa3 | 9 |
| paa4 | 3 |
| video1 | 1 |
| video2 | 1 |
| video3 | 1 |
| discussion1 | 1 |
| discussion2 | 1 |
| discussion3 | 1 |
| Domain | Count |
|---|---|
| en.wikipedia.org | 116 |
| arxiv.org | 83 |
| www.theverge.com | 48 |
| timesofindia.indiatimes.com | 36 |
| time.com | 34 |
| www.lifewire.com | 32 |
| www.wired.com | 25 |
| www.sfgate.com | 24 |
| maestra.ai | 24 |
| tomsguide.com | 22 |
| Domain | Count |
|---|---|
| reddit.com | 216 |
| apps.apple.com | 139 |
| en.wikipedia.org | 91 |
| arxiv.org | 70 |
| transyncai.com | 61 |
| www.theverge.com | 57 |
| x-doc.ai | 54 |
| chromewebstore.google.com | 54 |
| jotme.io | 44 |
| www.wired.com | 40 |
| Type | Count | % |
|---|---|---|
| product_page | 2410 | 35.2% |
| listicle | 1999 | 29.2% |
| app_store_listing | 645 | 9.4% |
| forum_ugc | 451 | 6.6% |
| editorial_article | 289 | 4.2% |
| other | 281 | 4.1% |
| news_article | 269 | 3.9% |
| reference | 173 | 2.5% |
| documentation | 143 | 2.1% |
| marketplace_directory | 104 | 1.5% |
| Type | Count | % |
|---|---|---|
| product_page | 959 | 52.1% |
| listicle | 340 | 18.5% |
| app_store_listing | 263 | 14.3% |
| reference | 63 | 3.4% |
| other | 47 | 2.6% |
| editorial_article | 46 | 2.5% |
| documentation | 41 | 2.2% |
| news_article | 38 | 2.1% |
| forum_ugc | 22 | 1.2% |
| marketplace_directory | 16 | 0.9% |
| Feature | Weighted Lift |
|---|---|
| has_tables | +12.23pp |
| is_current_year_2026 | +4.49pp |
| has_numbered_lists | +2.20pp |
| has_bullet_points | +5.74pp |
| has_pros_cons | +3.38pp |
| has_clear_authorship | +1.83pp |
| expertise_signal_score | +2.20pp |
| freshness_cue_strength | +6.31pp |
| readability_score | -0.66pp |
| heading_density | +0.15pp |
| Feature | Weighted Lift |
|---|---|
| has_tables | +2.25pp |
| is_current_year_2026 | +8.58pp |
| has_numbered_lists | -2.90pp |
| has_bullet_points | -8.82pp |
| has_pros_cons | -9.17pp |
| has_clear_authorship | +2.20pp |
| expertise_signal_score | -7.68pp |
| freshness_cue_strength | +11.97pp |
| readability_score | +0.80pp |
| heading_density | -0.40pp |
| Feature | Weighted Lift |
|---|---|
| has_tables | +3.64pp |
| is_current_year_2026 | -4.64pp |
| has_numbered_lists | +7.34pp |
| has_bullet_points | +3.29pp |
| has_pros_cons | -0.60pp |
| has_clear_authorship | -3.57pp |
| expertise_signal_score | -5.93pp |
| freshness_cue_strength | +2.15pp |
| readability_score | -0.47pp |
| heading_density | -0.78pp |
| Feature | Weighted Lift |
|---|---|
| has_tables | +2.35pp |
| is_current_year_2026 | -4.01pp |
| has_numbered_lists | +1.85pp |
| has_bullet_points | +1.74pp |
| has_pros_cons | +1.46pp |
| has_clear_authorship | +6.16pp |
| expertise_signal_score | -4.83pp |
| freshness_cue_strength | +1.44pp |
| readability_score | -0.34pp |
| heading_density | -1.94pp |
| Feature | Weighted Lift |
|---|---|
| has_tables | +0.51pp |
| is_current_year_2026 | +2.09pp |
| has_numbered_lists | -0.72pp |
| has_bullet_points | -0.06pp |
| has_pros_cons | +0.10pp |
| has_clear_authorship | +0.38pp |
| expertise_signal_score | -0.59pp |
| freshness_cue_strength | +0.67pp |
| readability_score | +1.22pp |
| heading_density | +3.11pp |
| Feature | Weighted Lift |
|---|---|
| has_tables | +4.93pp |
| is_current_year_2026 | +5.24pp |
| has_numbered_lists | -0.22pp |
| has_bullet_points | +0.41pp |
| has_pros_cons | +0.37pp |
| has_clear_authorship | +5.32pp |
| expertise_signal_score | +1.80pp |
| freshness_cue_strength | +1.60pp |
| readability_score | +0.16pp |
| heading_density | +4.94pp |
| Feature | Weighted Lift |
|---|---|
| has_tables | -0.37pp |
| is_current_year_2026 | -0.30pp |
| has_numbered_lists | +0.84pp |
| has_bullet_points | -2.07pp |
| has_pros_cons | +0.61pp |
| has_clear_authorship | +0.39pp |
| expertise_signal_score | -1.09pp |
| freshness_cue_strength | -0.31pp |
| readability_score | -0.17pp |
| heading_density | +2.69pp |
| Feature | Weighted Lift |
|---|---|
| has_tables | -5.11pp |
| is_current_year_2026 | -0.58pp |
| has_numbered_lists | +8.73pp |
| has_bullet_points | -5.76pp |
| has_pros_cons | +0.26pp |
| has_clear_authorship | +1.03pp |
| expertise_signal_score | -10.34pp |
| freshness_cue_strength | -0.62pp |
| readability_score | +1.03pp |
| heading_density | -4.85pp |
| Feature | Ent % | Pers % | Diff | Sig |
|---|---|---|---|---|
| tables | 21.3% | 19.1% | +2.2% | p<0.01 |
| numbered lists | 50.3% | 35.1% | +15.2% | p<0.01 |
| bullet points | 35.4% | 29.0% | +6.4% | p<0.01 |
| is current year 2026 | 15.1% | 17.8% | -2.7% | p<0.01 |
| clear authorship | 33.6% | 28.7% | +4.9% | p<0.01 |
| Feature | Order % | Menu % | Diff | Sig |
|---|---|---|---|---|
| bullet points | 74.5% | 78.7% | -4.2% | p<0.01 |
| numbered lists | 52.8% | 48.9% | +3.9% | p<0.05 |
| pros cons | 38.1% | 38.8% | -0.8% | ns |
| tables | 33.4% | 35.8% | -2.4% | ns |
| is current year 2026 | 17.0% | 15.7% | +1.3% | ns |
| is vendor owned | 23.1% | 24.8% | -1.7% | ns |
| Feature | Drift |
|---|---|
| has_bullet_points | +5.64pp |
| has_clear_authorship | -5.86pp |
| has_numbered_lists | +5.79pp |
| has_pros_cons | +3.58pp |
| has_tables | +7.41pp |
| is_current_year_2026 | +5.16pp |
| expertise_signal_score | +3.08pp |
| freshness_cue_strength | +3.57pp |
| heading_density | +3.89pp |
| readability_score | +0.36pp |
| Feature | Drift |
|---|---|
| has_bullet_points | -0.30pp |
| has_clear_authorship | -1.52pp |
| has_numbered_lists | +3.08pp |
| has_pros_cons | +3.31pp |
| has_tables | +5.63pp |
| is_current_year_2026 | +7.83pp |
| expertise_signal_score | +8.05pp |
| freshness_cue_strength | +7.15pp |
| heading_density | -2.38pp |
| readability_score | -2.01pp |
| Feature | Drift |
|---|---|
| has_bullet_points | +9.51pp |
| has_clear_authorship | -0.77pp |
| has_numbered_lists | +7.73pp |
| has_pros_cons | +0.23pp |
| has_tables | +3.70pp |
| is_current_year_2026 | -3.61pp |
| expertise_signal_score | -1.59pp |
| freshness_cue_strength | -1.96pp |
| heading_density | -0.45pp |
| readability_score | +1.43pp |
| Feature | Drift |
|---|---|
| has_bullet_points | +5.85pp |
| has_clear_authorship | +0.10pp |
| has_numbered_lists | +5.12pp |
| has_pros_cons | +0.47pp |
| has_tables | +0.05pp |
| is_current_year_2026 | -0.13pp |
| expertise_signal_score | +0.87pp |
| freshness_cue_strength | -2.03pp |
| heading_density | -0.85pp |
| readability_score | +2.11pp |
| Metric | GPT | Gemini | What it means |
|---|---|---|---|
| Median Picked Rank | 3 | 3 | Half of all picked items came from rank #3 or higher |
| Picked from #1 spot | 23.3% | 34.8% | How often the model chose the listicle's #1 item |
| Picked from top 3 | 54.2% | 61.1% | % of picked items that were ranked #1-#3 on the listicle |
| Picked from top 5 | 77.7% | 79.5% | % of picked items that were ranked #1-#5 on the listicle |
| Avg products per listicle | 10.1 | 8.6 | Average number of products on the listicle page |
| Metric | GPT | Gemini | What it means |
|---|---|---|---|
| Listicles where host has own product | 431 | 405 | Listicles where the site's own product appeared in the list |
| Host product skipped | 63.6% (274/431) | 71.9% (291/405) | LLM saw the host's product but chose NOT to recommend it |
| Host product picked | 36.4% | 28.1% | LLM chose the host's own product from the listicle |
| Random chance (1 / avg items) | 10.7% | 12.4% | If picking randomly, how often would the host be chosen |
| Bias multiplier | 3.40× | 2.27× | Host is picked this many times more often than random chance |
| Model | Kept Original Order |
|---|---|
| GPT | 27.9% (166/596) |
| Gemini | 29.5% (108/366) |
| Metric | GPT | Gemini |
|---|---|---|
| Accuracy score | 4.71/5.0 | 4.81/5.0 |
| Attribution failure | 0.7% (5/689) | 6.4% (27/421) |